Pride infused fashion
Jeanine Clarkin established her Maori street wear label in 1994, blending Maori art and design for a new generation and projecting Maori fashion into the new millennium. Clarkin has worked as a costume designer for dance and theatre, a fashion show producer and creative director, and more recently as a curator for art exhibitions and events.
Her collections show how her unique style has evolved with time. It takes you on a journey through seasons and hemispheres, with solid winter wool pieces complemented by more ephemeral references.
The collections springs from the conceptual body of the Wharenui, where tinana (body), wairua (spirit) and mauri (life force) are held together in balance. Incorporated patterns drawn from tukutuku, continuing the traditional women’s fibre art of the Wharenui, as well as developing her interest in colonization and the exchanges of Maori lands for blankets. The resulting garments are contemporary high fashion statements, founded in matauranga Maori